What’s a business coach anyway?

If you took the time to read my “about me” and the “introduction” — well, thanks.

If you didn’t, you’re not going to have any idea who I am, what I do, or why I’m writing about some meeting I had with a business coach this morning.

So either close this tab, or do yourself a favor (and me) and get to know me real quick.

By now you know I work 4 jobs. One is full time as a veterinary assistant at a small animal (cats/dogs) private practice. Full time there supposedly means 4, 10hr shifts. I use the term supposedly very loosely. I have THREE part time jobs. I work as a “PNA” for Purina/Fusion Marketing (PNA = pet nutrition ambassador), a beachbody coach (health & wellness coaching through team beachbody), and as a consultant/in-home service provider for clients with chronically ill pets (mostly felines).

I have been doing all of this since September 2016.

I am SO EFFING TIRED. I have literally normalized that I have NO time.

Want to know what “me time” looks like for me?

— making dinner at the end of a 14hr work day.

— Hitting the snooze 5x before rolling out of bed & deciding to dry shampoo the eff out of my hair instead of showering.

— Taking a bath after working all day on a Sunday.

Today is KIND OF an exception. I have ONE job to do today. I have to visit a client and administer SQ (subcutaneous) fluids to her kitty (Ben, 18yr old domestic short hair fiesty little bastard) today to help maintain his kidney function (he has chronic renal disease). This will take me (including drive time) about an hour.

So today I hit the snooze and woke up to my phone ringing.

Oops… I forgot I had scheduled something called a “Discovery Call” with a woman named Christiana who labels herself as a “business coach.”

Why did I agree to this… especially at 8am?

Because I’m trying to figure out how to stop surviving and start thriving.


I thought about ignoring her call… but I did that last week. Well, actually, my phone was on silent and I missed her call. Something inside of me said, “just wake the hell up and answer it.”

So there I was, sitting up in bed with my dog, Butters, my journal snatched off of my night stand, pen in hand (leaking ink all over my fingers, mind you… ugh), waiting for some “truth bombs.”

After about 10-15min of a “getting to know you” chat we started to dig in.

The first thing that hit home was her saying something I already knew.

“When the hell do you have time for yourself? How are you expecting to build a business when you can’t even breath, girl!?”

Oops — guess I really AM busy.

I took 2 pages of notes during out 45min chat.

I also maybe kind of sorta fell in love with her. Maybe. She just “got me,” okay?

This woman helps others build businesses, her niche is using online tools.

I had NEVER thought about branching out and using the internet/social media as a platform to expand my business through ways of: virtual consulting or e-books.

She described creating a value ladder.

What the eff is a “value ladder”?

Apparently it’s using steps/rungs to create value in yourself/product.

You start by offering something for free. Maybe it’s an e-mail subscription. Maybe it’s a “7-day clean eating group” on facebook?

The next step is to set up a virtual skype/gchat/zoom session. Getting to know your customer/audience. People LOVE to see other people. We connect through images. Putting a face to a voice makes it so much easier for us to connect with them.

Then you keep going up the ladder. Creating more/higher value at each rung.

We talked about “How important is this business?”

Getting into your “Zone of Genius” (if you haven’t read The Big Leap by Gay Hendricks, do yourself a favor… get it.)

Developing a strategy — how will these people find you, get in contact with you?

Get some systems in place — create that value ladder!

I was hypnotized by how she spoke.

Confident with a sense of humor and humility.

Encouraging, but with some tough love.

I didn’t even know this woman and here I was laughing, telling jokes, and taking her feedback — something I can’t even do with my closest friends.

“Perfection is for poor people.”

This particular sentence really hit home for me.

Here I am, trying to be perfect at every job I do. When trying to hard to make everything perfect… all I’m doing is losing my opportunity to succeed.

So cheers to unlocking something new today.

I’m glad I woke up.

I decided to create  blog today after that conversation.

A way to reach my ideal audience in a way I can’t through facebook/instagram/twitter/etc.

I tend to get a little wordy and post things that are a little too raw/vulnerable. Usually long posts that I have “perfected,” and have taken my a substantial amount of time to put together since I know EVERYONE is watching (parents, former co-workers/employers/future employers, friends, family, etc).

Now I get to enjoy my coffee (extra black), go sell my damn honda i’ve been sitting on for 2 months, and figure out what my next step is and how to provide VALUABLE content that my audience will appreciate and provide feedback on.



2 thoughts on “What’s a business coach anyway?

  1. Jackie, congrats on the start to your online work. Have you thought about finding ways to scale your work with cats online? That sounds like a potentially profitable niche.
    I’ll be following you and look forward to seeing how you learn in this journey.

    Liked by 1 person

    1. Paul, thanks so much for your comment! After working with Christiana it definitely made me think about the possibilities that diving into the online consulting world with felines would work. There are a lot of hoops to jump through first though. I keep brainstorming ways to kick it off and find a way to help owners while making it profitable and exactly how to go about it-legally.
      It gives me a headache. Ha!
      But to say the least, yes. Yes. And yes! 🙂

      Liked by 1 person

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